Dying of Casualness: Moving Beyond the “Chalta Hai” Mindset: Santa thinks leaving his kitchen gas regulator permanently open is just a convenient shortcut. Banta exposes the shocking truth behind India’s disaster toll: it isn’t a lack of scientific awareness, but our deeply rooted socio-psychological conditioning of casual complacency. Discover why our “Chalta Hai” attitude is our deadliest hazard.
Behaviour
Out Risk Taking Behaviour
Despite gifted with sensing dangers, we fall prey to positivity bias and ignore safety measures – thus inviting damage, loss and misery. So for bringing forth disaster resilience we have to do away with our evolutionary programming through sustained and well designed advertising strategy.