To build a safer future we need to understand our psychological and cultural biases and prepare a strategy to overcome these so as to infuse resilience in our communities.
Positivity bias
Santa’s Blessed Mohalla and the Ignored Landslide Warning
Adherence to disaster safety measures is to come by only with the acceptance that our inherent Positivity Bias makes us ignorant and vulnerable.
जोखिम लेने की हमारी प्रवृति
संता – भाई, क्या आपदा के कारण होने वाले नुकसान के लिये हमारी जानबूझ कर जोखिम लेने की आदत उत्तरदायी नहीं हैं? बंता – सो तो हैं, पर यह हमें प्रकृति द्वारा दिया गया वरदान भी तो हैं। संता – वरदान? बंता – इसे सकारात्मकता या फिर Positivity Bias कहते हैं, और इसके चलते […]
Out Risk Taking Behaviour
Despite gifted with sensing dangers, we fall prey to positivity bias and ignore safety measures – thus inviting damage, loss and misery. So for bringing forth disaster resilience we have to do away with our evolutionary programming through sustained and well designed advertising strategy.