संता – भाई, क्या आपदा के कारण होने वाले नुकसान के लिये हमारी जानबूझ कर जोखिम लेने की आदत उत्तरदायी नहीं हैं? बंता – सो तो हैं, पर यह हमें प्रकृति द्वारा दिया गया वरदान भी तो हैं। संता – वरदान? बंता – इसे सकारात्मकता या फिर Positivity Bias कहते हैं, और इसके चलते […]
attitude
Out Risk Taking Behaviour
Despite gifted with sensing dangers, we fall prey to positivity bias and ignore safety measures – thus inviting damage, loss and misery. So for bringing forth disaster resilience we have to do away with our evolutionary programming through sustained and well designed advertising strategy.
The power of positivity and conviction
It has been more than 16 months and Covid is still going strong, and despite vaccine being available there seems no respite in near future. In this period lockdown, Covid curfew, online meetings, and work from home have all become part of our routine lives, while most of us have also learnt to abide norms of […]