The question as to why we forget what we should not, often crops up after major disasters when masses seem to have learnt no lessons from previous ones and forgotten those completely.
Believe me or not, we all are hard-wired by evolution to forget, and for that matter we tend to forget unpleasant and traumatising moments much faster than happy moments, and Psychologists call that a gift of evolution.
जोखिम लेने की हमारी प्रवृति
संता – भाई, क्या आपदा के कारण होने वाले नुकसान के लिये हमारी जानबूझ कर जोखिम लेने की आदत उत्तरदायी नहीं हैं? बंता – सो तो हैं, पर यह हमें प्रकृति द्वारा दिया गया वरदान भी तो हैं। संता – वरदान? बंता – इसे सकारात्मकता या फिर Positivity Bias कहते हैं, और इसके चलते […]
नदी तल को ऊपर लाता यह मलबा
संता – भाई, आजकल नदी तल से मलबा हटाने को ले कर कुछ ज्यादा हो हल्ला हो रहा हैं? बंता – हाँ, पहले अकेले पर्यावरण प्रेमी ही थे, पर अब न्यायालय भी शामिल हो गया हैं। ऐसे में अखबारों को तो बैठे-बिठाये मसाला मिल ही जाता हैं। संता – पर मसला हैं क्या यह सब? बंता […]
Hinduism: the Oldest Religion – Innovative Marketing
Proponents of Hinduism the oldest religion devised an excellent marketing strategy with an appeal to the religious beliefs of the masses, that has sustained the demand of the items to promoted for hundreds of years without active promotion or advertising.
भू-स्खलन के बोझ से दबता हिमालय
संता – भाई, हिमांचल हो या फिर उत्तराखण्ड, इस साल तो बरसात ने हर तरफ आफत मचा रखी हैं। बंता – सो तो हैं, नुकसान कुछ ज्यादा ही हो गया हैं। पर वैसे देखा जाये तो बरसात में पहाड़ी ढाल पर मलबे का खिसकना या भू-स्खलन का होना एक आम बात हैं, और इसमें कुछ भी […]
Rains and Romance – Snapped Relationship
The relationship of rains and romance being erased and rather than analysing the causes of increasing losses due to landslide, flood and flash flood incidences there has been an increasing trend, particularly in the social media to demonise monsoonal rains. But then, can we do without the bounty of monsoonal rains?
Wildfires in Hawaii
More than 110 persons have been killed and numbers much larger are still missing in a wildfire that engulfed the town of Lahaina in Hawaii, US. The death count is really big, and yet no questions are being raised over organisational structure, planning, preparedness, and other related issues that would have crippled the responders in […]
Out Risk Taking Behaviour
Despite gifted with sensing dangers, we fall prey to positivity bias and ignore safety measures – thus inviting damage, loss and misery. So for bringing forth disaster resilience we have to do away with our evolutionary programming through sustained and well designed advertising strategy.
Electrocution at Chamoli in Uttarakhand
Operator of the Namami Gange Sewage Treatment Plant (STP) operated by Jal Sansthan at Chamoli in Uttarakhand, Shri Ganesh was reportedly electrocuted on 18 July, 2023. Police team along with officials of Jal Sansthan and locals went to the incident site for inquest related formalities of the deceased on 19 July 2023 around 1130 hrs. […]
आपदा की चेतावनी और राहत
Should disaster warning service subscription not be made mandatory for availing life insurance claim and admissible relief benefit? If not anything else this would ensure wider dissemination of disaster warnings that in turn would help reduce the toll of disasters.